Despicable Me 4 MARKETING Superbowl Commercial

I had the privilege to join a small team of Directors and Concept Developement guys on an Illumination Marketing team to promote Despicable Me 4 with a Superbowl Commercial. My ideas weren't selected but that's the way the sausage is made!

I was tasked to select a character from the movie and make a little short featuring it. I went with the poor minion who gets stuck in a vending machine all movie. He was so sad, I had him meet a girl just like him and fall in love to cheer him up.

This is the Commercial they went with. An Ai concept was so current and so funny.